Lifebuoy Handwash ad campaign has used negative emotions of a young child to promote its product. The ad capitalizes on the shame felt by a young boy when he wants to follow the instructions given by his mother to wash hands for one full minute before eating' because he is not aware of this new product which can kill 99% germs in 10 secs if used for washing hands.
I am as usual not happy; not because I don't endorse faster hand washing with better efficiency or I have doubts on the claims made by the product but the fact that ad ridicules the child for following good hygiene and his mother's directions.
It is not so important for a young child to know if a product can indeed kill 99% germs in 10 secs; BUT IT IS VITAL that his faith in the institution of family' remains unfettered. It will help him keep his head on level shoulders and not chase every wonder product for its so called miraculous properties.
I would rather want my child to rely on sound and healthy procedures and not rush to sacrifice them for the sake of products that may or may not withhold the tall claims these make.
YOUR VALUED OPINION PLEASE.....
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