Even at the cost of being dubbed as "uncool" and "not a fun loving person" I have to pick up Domino's Pizza for their latest campaign on fresh pan pizzas

Irresistible attraction that distracts from what you’re doing

The films opens on a football field, where a goal keeper is shown intentionally scoring an own goal. Of course he is replaced as a punishment. The next shot shows another players intentionally falling down and holding on to his ankle to show that he is injured; a stretcher comes on to get him off the field and he’s replaced. This is followed by yet another team mate of his kicking the referee instead of the ball, which gets him a Red Card and he’s sent off. The suspense behind these irrational moves is then thrown open as the trio are shown waiting in the dressing room for the delivery of their Pan Pizzas from Domino’s. The voice over then introduces the new offering from Domino’s and the film ends with shots of the three footballers enjoying the pizza.

 

Second film follows a similar script and opens on set of a play rehearsal. One of the characters, playing the role of Tansen, pretends to be afflicted by a throat problem and exits the set. He’s followed by an actor playing the role of a horse, followed by a man tasked with fanning the royalty. The lady playing the role of Jodha is the next to escape. The four meet in the dressing room and await the delivery of their pizza. The Domino’s delivery boy is shown entering the room and the voice over introduces the Pan Pizza range.   

 

On the new campaign, Harneet Singh Rajpal, VP marketing, Domino’s Pizza India, has stated, “Both our commercials are based on real life situations which bring forth the urge and desire in peoeel ple to have the soft, buttery, crunchy Pan Pizza leaving aside whatever they are doing. Football players and actors from a college play run away from their game and performances in order to cherish the taste of the new Pan Pizza. Keeping in focus the brand’s positioning on relationships (?), the new innovative product brings together people in a funny and mischievous way to enjoy their naughty ‘pizza’ moments together.”

I am either too old fashioned or completely out of sync with the acceptable norms of social existence in vogue. I feel uncomfortable if any thing at all; even if it is the tastiest pizza delivered at the green room while college drama festival is on or in the dressing room when football match is in progress.

I seek your your views as a teacher, coach or parents wanting to see your ward growing up as a well rounded personality.